Other Services Catered By BrandIT -GOAT Website Development, GOAT SEO
Project Overview
BrandIT Consultancy, recognized as one of the best digital marketing companies in India, partnered with GOAT Arena Turf, the premier multi-sport destination in Howrah, to establish and elevate its digital presence through a robust sports digital marketing strategy.
This project focused on building brand visibility, community engagement, and consistent lead generation through a combination of profile optimisation, competitor analysis, trending creative posts, sports social media posts, reels, and targeted ad campaigns — all strategically designed to drive organic social growth, social media brand building, and corporate social media marketing.
Our strategy integrated schedule posting, content calendar planning, tracking post performance, and detailed reporting to ensure measurable results while maintaining a visually appealing and cohesive online identity. The initiative reflects the growing importance of social media for sports, blending creativity, analytics, and local market insight to help GOAT Arena Turf connect with its audience and expand its vibrant sporting community.
Our Role
As a leading digital sports marketing agency, BrandIT Consultancy handled the complete setup, management, and optimization of GOAT Arena Turf’s digital ecosystem, focusing on corporate social media marketing and organic community engagement.
Profile Optimisation
Enhanced social media profiles on Facebook and Instagram through social media page setup for sports arena, updated visuals, engaging bios, and keyword-rich descriptions to strengthen discoverability and build a strong foundation for social media brand building.
Creative and Visually Appealing Posts
Designed trending and creative sports social media posts and reels showcasing turf events, match highlights, and community activities to boost engagement, attract local sports audiences, and encourage organic social growth.
Competitor Analysis
Conducted detailed analysis of similar local turfs to identify content trends, audience behavior, and opportunities for differentiation — a key component in any social media plan for sports club.
Schedule Posting & Content Calendar
Implemented a structured content calendar and consistent posting schedule to maintain regular visibility and audience engagement — an essential part of corporate social media marketing and social media for sports strategies.
Targeted Ads Campaign & Ad Campaign
Management
Executed location-based Meta ad campaigns with expert ad campaign management, focusing on attracting sports enthusiasts, families, and event organizers. These campaigns generated qualified leads for turf bookings, sports tournaments, and private events. Additionally, Google My Business setup and verification ensured local search visibility and accessibility.
Tracking Post Performance
Monitored key metrics like reach, clicks, and shares to refine sports social media posts and enhance audience interaction for higher engagement and retention.
Conversions to Optimize
Analyzed campaign data to improve targeting accuracy, optimize ad spend, and increase conversion rates through continuous data-driven improvements and performance-based refinements.
Reporting and Insights
Delivered detailed monthly performance reports with engagement metrics, audience insights, and campaign breakdowns — all contributing to sustained ROI, scalable growth, and effective social media for sports strategies.
Key Results
Strengthened GOAT Arena Turf’s digital identity as Howrah’s most recognized sports venue.
Achieved rapid community growth and strong organic social growth within the local sports audience.
Generated consistent turf booking leads through optimized ad campaigns and engaging sports social media posts.
Improved brand reach and visibility through effective profile optimisation and competitor-based content strategies.
Established a sustainable digital framework with a data-driven content calendar for future campaigns and marketing scalability.
Enhanced social media brand building through consistent, high-quality creative content and audience-focused storytelling.
Implemented Connect to WhatsApp and WhatsApp chatbot integration to streamline inquiries and booking communication.
Boosted local visibility through Google My Business setup and verification for better reach among nearby sports enthusiasts.
Supported branding and offline promotions through printing services sports arena, banner printing shops near me, and digital printing services for event posters, banners, and on-ground displays.
Conclusion
The GOAT Arena Turf campaign highlights BrandIT
Consultancy’s excellence in sports digital marketing, demonstrating how
data-driven creativity and strategic execution deliver measurable, real-world
impact.
By leveraging profile optimisation, competitor analysis, creative and visually appealing posts, sports social media posts, and targeted ad campaigns supported by expert ad campaign management, we helped GOAT Arena Turf grow its digital presence and drive continuous engagement.
Through tracking post performance, refining conversions to optimize, and designing future strategies based on detailed reporting and a consistent content calendar, BrandIT Consultancy continues to prove why it stands among the best digital marketing companies in Kolkata and a trusted partner for growth across India’s sports and recreation sectors.
With a strong focus on organic social growth, corporate social media marketing, Google My Business setup and verification, Connect to WhatsApp, WhatsApp chatbot integration, and printing services for sports arenas, BrandIT Consultancy continues to help brands like GOAT Arena Turf thrive, engage, and lead in the digital era.
