Orazayka – Digital Marketing for Delivery Services
Client: Orazayka
Location: Moradabad, Uttar Pradesh.
Other Services Catered By BrandIT - Orazayka Website Page, Orazayka App Development, Orazayka SEO
Industry: Food Delivery | Hospitality | Digital Services
Service Type: Digital Marketing |
Social Media Management | Lead Generation
Links:
Project Overview
BrandIT Consultancy partnered with Orazayka, a fast-growing food delivery brand, to enhance its digital footprint and strengthen customer engagement through a targeted online food delivery marketing strategy. Operating in a highly competitive market, Orazayka needed a well-structured social media strategy for food delivery to boost visibility, increase direct orders, and build a strong brand identity online through social media brand building and organic social growth.
As one of the best digital marketing services companies in India, BrandIT Consultancy developed a comprehensive and trending digital plan combining profile optimisation, competitor analysis, creative post design, reels, and targeted Meta and Google Ads campaigns. The goal was clear — to generate direct WhatsApp orders, increase engagement, and establish a visually appealing and consistent online presence backed by corporate social media marketing strategies and social media marketing for food business.
Our Approach
As a data-driven digital marketing services business, we executed a multi-channel strategy designed for measurable performance, optimized engagement, and long-term growth in the food delivery social media landscape.
Profile Optimisation
Enhanced Orazayka’s official profiles on Instagram, Facebook, and WhatsApp Business through complete social media page setup for food delivery, updated visuals, compelling bios, and brand-consistent layouts — ensuring cohesive social media for food business and food delivery social media marketing.
Creative and Visually Appealing Posts
Designed trending and creative posts and reels featuring mouth-watering food imagery, offers, and customer highlights that captured audience attention and improved engagement — fueling organic social growth for food apps social media platforms.
Competitor Analysis
Conducted in-depth analysis of competitors’ social media marketing for food business strategies to identify content gaps, audience opportunities, and engagement insights.
Schedule Posting
Developed and implemented an organized content calendar for consistent posting, keeping the brand top-of-mind — a key element of corporate social media marketing and food delivery social media marketing.
Targeted Meta and Google Ads Campaigns
Launched location-based ad campaigns to maximize conversions, focusing on users searching for nearest food delivery services and food apps social media promotions.
Ad Campaign Management
Strategically managed Meta Ads and Google Ads, including budgeting, audience segmentation, A/B testing, and optimization to improve engagement, conversion, and ROI.
Tracking Post Performance
Monitored post engagement, reach, and impressions to refine creative visuals and captions based on real-time data from Google Analytics and Meta Insights.
Conversions to Optimize
Continuously analyzed ad performance and post data to fine-tune targeting, ensuring maximum return on investment (ROI) and improved lead quality for food delivery social media campaigns.
Reporting and Insights
Delivered monthly performance reports showcasing engagement metrics, reach, and leads generated — forming the foundation for future growth strategies and long-term food delivery social media marketing impact.
Key Results:
Strengthened Orazayka’s digital brand presence across all major social media for food business platforms.
Increased customer reach and direct WhatsApp food orders through optimized Meta and Google Ads.
Achieved measurable growth in engagement and conversions through continuous tracking and data-driven refinement.
Improved local search visibility via Google My Business setup and verification and consistent customer review management.
Enhanced ROI and lead quality through expert ad campaign management and targeted food delivery social media marketing.
Drove long-term organic social growth, establishing Orazayka as a leader in social media strategy for food delivery in India.
Outcome
The Orazayka project exemplifies BrandIT Consultancy’s expertise in delivering creative, data-driven, and result-oriented digital marketing strategies. Through profile optimisation, competitor analysis, and creative post design, we helped Orazayka achieve a powerful digital presence and connect meaningfully with its audience — setting a benchmark for social media marketing for food business and food delivery social media innovation.
By tracking post performance, refining strategies, and running conversion-focused campaigns, we successfully transformed Orazayka’s digital ecosystem into a growth engine supported by Google My Business setup and verification, Connect to WhatsApp, and WhatsApp chatbot integrations that enhanced user experience and response rates.
This project reaffirms BrandIT Consultancy’s position as a leading digital marketing services company in India, recognized for strategic execution, visually appealing content, engaging reels, expert ad campaign management, and measurable results in the online food marketing space.
Through a combination of corporate social media marketing, organic social growth, food delivery social media marketing, and strong social media brand building, BrandIT Consultancy continues to empower food businesses like Orazayka to grow, engage, and lead digitally — supported by creative strategies, seamless integrations, and reliable printing services for cohesive brand visibility.
